According to this interesting article at ars technica, the RIAA seems to be going after what some would consider to be their best marketing arm. From the article:
The “Performance Rights Act” has been introduced in both the House and Senate with the goal of forcing US radio stations to start paying artists whose music is played on the air. Labels are pushing hard for the idea, but radio stations could hardly be more upset.
I sincerely hope that the fee for playing RIAA music will be very high, and the paperwork exceedingly onerous. Because that just might make radio stations take a longer and harder look at alternative suppliers for recorded music. Front and center for non profit radio might very well be Creative Commons (CC) licensed music, even more so than it already is. And for profit radio stations with low profit margins might start taking a hard look at such music next.
If this takes place, low cost and easy to administer music licensing hubs might become even more attractive than they already are for many other commercial users of music. And the CC Attribution license might become more attractive for artists to get their music onto commercial over-the-air radio.
While I have deep admiration for Prof. Lessig and his justified drive for meaningful copyright reform, I also often wonder, what would happen if we all just let the dinosaurs legislate themselves into oblivion.
Maybe a hint of things to come: CBC, the Canadian public broadcaster is frequently (increasingly?) using CC licensed music in their programs (and announce that fact clearly) not only in their web offerings and the progressive CBC 3 channel, but also on their primary CBC 1 radio channel, which has excellent reach across the country (and beyond).