The creative commons licensing mechanism is a very efficient, and thus our favorite way of dealing with giving away selected rights for music. However, music creators, remixers, aggregators, distributors and institutional consumers everywhere still need much more efficient licensing and payment mechanisms to create modern business models for recorded music. The old models with their country specific legislation, regulations and payment mechanisms are failing the technical and commercial realities of today’s global music economy.
While a number of evolving sites and services are targeting the retail consumer market place, it is much harder to license materials for remixing, distribution, soundtracks, and institutional use.
This is where YouLicense may be able to fill a much needed role. From their “about” page: “YouLicense is an online music licensing marketplace. We have developed a platform which enables artists and those seeking musical content to conduct business directly with one another in a safe and secure environment. Our unique search engine and standardized contracts allow for a quick and easy process.”
It’s clearly still early days – as of this writing the site is still by invitation only. And to do this well is not trivial by any means. But if this effort even gets a few things right, it could become a much more efficient wholesale / institutional market place for recorded music than we have now.